阿迪达斯的广告新方案“秀出你的决心”

　在共同利益的驱使下，阿迪达斯公司与球迷、国家足球队"联手"增强品牌形象。在筹备2010年世界杯亚洲区、南非区的预选赛中，阿迪达斯公司通过手机网站、互联网站以及店铺内的数码招牌，发布多媒体信息，将品牌形象与受欢迎的足球队更紧密的联系起来。

　　阿迪达斯开展了"秀出你的决心" 广告新方案，目的在于"在争夺世界杯最终胜利的战斗中，将球员和球迷团结起来"。球迷通过访问手机网和互联网的阿迪达斯广告，在提交网站随机产生的校检码 以及电子邮件地址后，便可以发表评论来支持和鼓励所喜欢的球队，并有可能获得手机墙纸——有球队标志和一只三条腿的鸟。球迷们发表的意见或"决心"将在网 页上动态循环显示，并有可能被送交给球员。

　 在网站注册后的球迷们将通过手机，定期收到"决心"动画图片，据说是球队队员发送的。从5 月底开始，在网站注册并且收到手机墙纸的球迷可以参观阿迪达斯专卖店，并可以通过"运动监测器"或数码标牌显示器体验本次项目下半年的活动。参观者通过触 摸手机上显示的三条腿的鸟标志，便可将球迷发布的语句和动画在大屏幕上显示出来。

　　这项活动将持续到2010年世界杯亚洲赛区预选赛结束。

阿迪达斯春夏男装大片：将青春进行到底

　　2009年春夏，Adidas Originals 发布了最新的春夏季度形象照，保持一贯的拍摄风格呈现2009最新运动时尚风格，春夏季度运用了更多的几何图形设计，休闲且时尚的风格更令多人追捧。

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巴尼斯纽约精品店(Barneys New York)2009秋季牛仔裤产品

海报网编编为你带来最新的巴尼斯纽约精品店 (Barneys New York) 2009秋季牛仔裤产品目录，包括：艾克妮牛仔 (Acne Jeans) 、7 For All Mankind、Nudie Jeans 等品牌新品，看看你最稀饭哪家的设计呢？

500)this.width=500;" alt="巴尼斯纽约精品店(Barneys New York)2009秋季牛仔裤产品目录！It Boy柯尔摩(Cole Mohr)与阿什·斯戴梅斯特(Ash Stymest)又碰面，看看你更爱谁？">

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JNike WMNS Air Max 90 - Black - White - Red Plum

The Air Max 90 is such a classic style that, frankly, it’s hard to get it wrong when coming up with new color combinations. This latest version offers something for the ladies with a striking colorway and some interesting touches. The shoe features a Black and White suede/mesh upper with some vibrant Red Plum accents spread around to create a very nice contrast. In addition to the vibrant color scheme, the most noteworthy aspect of these kicks is the coloring of the midsole, in which the back half of the section surrounding the Air bubble is Red Plum and the front is White. These should be hitting stores soon, but you can already find a pair on eBay.? Photos: 95Soleman.

Color: Black/White-Red Plum

Style: 325213-117

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JDQM x Nike Air Max 90 Current Huarache - Bacon Sample

The Nike Air Max 90 Current Huarache is bringing the heat over the rest of 2009.? A vibrant red edition on the way mimics the tonal black version that released a little while ago, but it’s two classics that are set to steal the show.? Like its Hufquake counterpart, the DQM ‘Bacon’ design resurrects a legendary collaboration.? These come complete with an array of fleshy tones and don an ‘East’ tongue tag, presumably the compliment to Huf’s ‘West’.? These are coming to retailers for the holiday season but you can already grab a sample in US men’s size 9 on eBay.

Style: 375576-261

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Reebok Top Down - Basquiat Collection - Fall ‘09

Like many other brilliant artists before him, Jean-Michel Basquiat’s work became more recognized and appreciated after his untimely passing. Reebok has done their part to keep his memory alive with several collaborative efforts that used the artist’s vivid imagery to spice up some classic models. For the fall of 2009, Reebok has released two new colorways of the Top Down, both using Basquiat’s colorfully crude art to grace the uppers. If you are a fan of the artist ot just like the kicks, you can find both pairs now at colette. Via Freshness.

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