2009年9月16日星期三

And 1 to Relaunch the Tai Chi


And 1 Tai Chi

And 1 first hit the scene in 1993, but a memorable performance by Vince Carter in the 2000 NBA All Star Slam Dunk Competition forever changed a brand, and a shoe. ?On the macro scale, few knew about the brand, and even fewer knew the name of the shoes VC was wearing, but after winning the Dunk Contest, the And 1 Tai Chi was “that shoe.”

Leading up to the 10th anniversary of Vince Carter’s Slam Dunk performance, And 1 is launching a nine month campaign to reintroduce the Tai Chi and its successor, the Tai Chi TGR. ?On November 1st, the Tai Chi will come in the exact white/red colorway that was worn by VC for only $70 ($5 less than the 1999 retail price). ?Soon to follow will be a special edition Tai Chi Mid limited to the tune of 212 pairs leading up to the release of the new And 1 Tai Chi TGR All Star Weekend on 2.14.10.

It has been a long time coming for this shoe to make its way back, but at last it will return.

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