At one time, being chosen by a brand to have a signature line was the ultimate sign of accomplishment. Some of the greatest Hall of Famers didn’t hear of such a thing, but when Michael Jordan signed a deal with Nike in 1984, the game of signature sneaker forever changed. Instantly every brand was reaching to their top athletes to create a product that was co-labeled with a trusted logo and a marquee name. Basketball was THE sport footwear companies were after and getting a face to represent your logo was mandatory to make it in the competitive market. Adidas, Converse, Reebok, New Balance, Avia, LA Gear, and even KSwiss got their name into the NBA and NBA player’s names on their shoes.
While some brands had their chosen one, players names began to become ubiquitous with the products they wore. For years, Charles Barkley played in the same Air Force basketball shoes many other players wore, but on the streets, they were known simply as the Barkleys. Slowly Nike added his jersey number to the shoes on heel tabs, added “CB” to the end of the product name, before eventually giving Sir Charles a full fledged line of products named after him.
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